SELECTED WORK / CERTIFIED WATERPROOFING

Before the tiles,
make the hidden visible.

A short visual explanation of why the opportunity to inspect a detail changes as work covers it. Created by Kevin for his own waterproofing practice, before Motren’s launch.

Own-practice projectPublished October 202641-second animation
41 seconds · Portrait · On-screen captions · Sound effects only
View the published film
THE FINISHED PIECE

Who checks the waterproofing
before the tiles go on?

Made for
Certified Waterproofing, Kevin’s own inspection practice.
Audience
People trying to understand when a waterproofing inspection needs to happen.
Communication task
Make the relationship between layers, visibility and inspection timing understandable.
Format and use
A captioned portrait film for social viewing, published on the practice’s YouTube channel.

This is an own-practice work sample, not a third-party client commission. The drawing illustrates one liquid-membrane-over-screed example; it is not a construction drawing or a universal installation sequence.

FROM THE BRIEF TO THE FRAME

The detail is in
the decisions.

The production record connects the wording to its source material and maps the explanation into seven beats. It also records revisions to the opening, qualifications and reading time. The artifacts below show how the explanation became more specific.

STARTING QUESTION
Who checks the waterproofing before the tiles go on?

A section view builds up in stages. Captions explain the change, while the viewpoint stays consistent.

01 / The production briefThe central question and visual approach, summarised from the original brief. The source record linked factual lines to technical references and the practice’s service descriptions.
Early working still with the general heading Bathroom floor, in section
02 / An early working stillThe original heading described a bathroom floor generally. This draft is shown as process evidence; it was revised before publication.
Final film opening explicitly labelled Example: liquid membrane over screed
03 / The finished openingThe final label identifies the particular system being illustrated. Part of the section is visible from the opening frame.

Name the example being shown.

The opening was narrowed to a liquid membrane over screed. That small wording change helps the viewer understand the scope of the drawing rather than treating it as every possible bathroom-floor arrangement.

Keep the viewpoint stable.

The wall, floor and drain remain a reference as the drawing builds. The viewer can follow the changing layer without first working out a new camera angle.

Give qualifications time to be read.

The final review brought the inspection-role boxes on earlier, enlarged their qualifications and held the complete list longer. The explanation needed to remain readable on a phone, including the conditions attached to each role.

REVIEW & DELIVERY

A small film.
A deliberate scope.

The production record includes source checking, a still-frame review and a final-film review. The example wording, conditional statements and screen timing were revised before the final cut.

The finished piece is a 41-second portrait MP4 with on-screen captions and sound effects. This case page adds a poster, an optional caption track and a text explanation so the work can be explored in more than one way.

The result shown here is the completed and published explanation. No sales, lead or inspection-outcome uplift is claimed.

Read the explanation

The film uses one example of a bathroom floor to show how a layered drawing can explain what becomes concealed. The surface falls towards the drain; the illustrated liquid membrane sits over the screed; a water test is presented conditionally; and the finish covers the work.

It then introduces people who may see the work at the relevant stage, retaining the qualifications attached to their roles. The closing point is to arrange the relevant check before the detail is covered.

Source context
Based on the original production brief, working stills, revision record and released film from Kevin’s Certified Waterproofing practice. The film is an illustrative explanation. For an actual product or project, use the applicable documents and agreed technical advice.
Certified Waterproofing’s inspection service ↗

What needs
explaining?

A product link, a drawing or a few lines about the question is enough to start. Tell me who needs to understand it and where it will be used.

kevin@certifiedwaterproofing.com.au

A GOOD EXPLANATION STARTS HERE.

Tell me about
your project.

Email kevin@certifiedwaterproofing.com.au directly, or prepare a brief below to open in your email app.

This form prepares your brief in this page. When you choose “Open email draft”, the details are passed to your email app. You review and send it there.